The beauty industry continues to grow and develop at a rapid pace as more and more people take better care in the way they look.  With that, the evolution of new retail products seems to be skyrocketing due to the fact of people looking to try new things and gain an edge.  Retailers are looking to market and carry the next hot and big thing.  Consumers are excited when they find something that works for them.  It's those consumers that can really accelerate brands and products when they proudly post on their social media platforms, ultimately helping boost your retail sales.  Environmentally-conscious and earth-based products are a more popular, fast growing trend.  While these products are less influenced by additional ingredients, it's also society's way of being one with the earth as society connects health and wellness with earthly-based products on a new level.  As you put plans together for what brands and products you want to retail in your salon, make sure you dive into the details of all products and brands to establish the reputation you want to reflect in your setting.